Square Enix’s New Strategy to Stop Losing Money: Stop Making Bad Games

After posting extraordinary losses due to poor sales, Square Enix CEO Yosuke Matsuda has come up with a plan to prevent more losses in the future. He has told all staff to stop making bad games.


When long-time CEO Yoichi Wada resigned earlier this year, immediately after taking the CEO position, Matsuda reviewed the entire company to see if there were any glaring issues with Square Enix. He held an internal staff meeting earlier today to discuss his new plan. A transcript was posted online by an alleged Square Enix employee before being taken down:

Listen up, I will only say this once. Get your asses in line and stop making bad games. I remember when I played Square games on the Super Famicom and Enix games on the PlayStation and was excited to play them. I still play those games today because they’re that good.

Ever since I got to this company, it’s been terrible decision after terrible decision. Every game that this company tries to make now is a copy of someone else’s game or some lousy mobile game. What happened? Where did all the imagination go?

Ouya? Whose idea was that? I will fire whoever suggested wasting our time on that. Every time we do something like this, we devalue our brands. Final Fantasy has already been hurt enough because of horrible games like Final Fantasy 13 or 14 or All the Bravest.

And whoever approved games like Lightning Returns should also be fired. But now that I think about it, that guy is already gone. It’s also a little too late to turn back on Versus as well. I already know about sunk costs so I don’t need a lecture from you guys.

Again, I will repeat my plan. Make good games and stop making bad ones. In fact, call this motivation. The first person to come up with a game concept that is novel, unique, and most of all fun will get a one hundred thousand yen bonus. Get to it.

Allegedly, game ideas that have been pitched to Matsuda include another Dragon Quest MMORPG, a Tomb Raider trilogy and Final Fantasy XIV-2.

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7 Responses

  1. Ha! Since when has that ever worked for anyone?

  2. Real4xor says:

    “Ever since I got to this company, it’s been terrible decision after terrible decision.”

    Gee, I wonder what the cause might be…

  3. zirini says:

    P4r is the onion for video games!

  4. apples says:

    That is word for word how I described this site when I was first shown it.

  5. MuYi says:

    Step 1:???????????????


  6. Anonymous says:

    The heart and soul has been gone for quite awhile in this company. How long has it been since they’ve revolutionized the gaming industry? 10-20 years?

  7. Anon says:

    The way to save the company is with a FFVII remake, they don’t know it yet. But it definitely would. Think about it, Final Fantasy VII saved them once when the companies first joined. It surely can save them again