Sony introduced a new campaign that gets you a $20 PSN card if you can convince a friend to buy a PlayStation Vita. Sony has now written a strategy guide on how to best promote the PSVita to a friend.
Each of the following situations has optimal and suboptimal strategies on how to convince your friend to buy a PlayStation Vita.
HOW TO START A FUN CONVERSATION ABOUT THE PLAYSTATION®VITA (PSVITA)
Introduce your friends to the PSVita in three easy steps!
Step 1: Show off your PSVita and wow them with the graphics.
Step 2: Tell them about the refer a friend promotion.
Step 3: Get them to the nearest gaming store and have them purchase a PSVita.
If your friend starts to worry about the price:
Optimal – Tell them that the PSVita is priceless and that the $249.99 MSRP is a steal
Suboptimal – Tell them that it is a small investment for a whole lot of fun
If your friend complains about the lack of games:
Optimal – Tell them that the lineup of current games will satisfy every gamer’s need
Suboptimal – Tell them that patience is a virtue
If your friend says the Nintendo 3DS™ is better:
Optimal – Tell them that the PSVita is a true next-generation video game experience compared to the 3DS
Suboptimal – Tell them that they will feel less shame playing the PSVita in public compared to the 3DS
If your friend already has a 3DS:
Optimal – Tell them they can sell it so they can make an upgrade to a PSVita
Suboptimal – Tell them that everyone makes mistakes and that you can still fix this one
If your friend starts to steer the conversation in another direction:
Optimal – Chastise them for getting off subject
Suboptimal – Ignore them and play your PSVita until they start talking about it again
If you follow these steps and integrate our strategies into your conversations, you will be on your way to convincing all your friends to buy PSVitas!
John Koller, head of hardware marketing at Sony, has stated that “this promotion is by far the best way to promote the PlayStation Vita outside of releasing exciting games and doing an actual advertising campaign.”