Page 9 of the leaked SimCity manual reveals the existence of an in-game SimCity Store which includes free and paid DLC. EA CEO John Riccitiello has announced two paid items for the store: one to nuke your neighbor and another to remove the in-game ads.
“Both of these items showcase the infinite possibilities for what the SimCity Store can bring to players,” says Riccitiello, “One of them affects gameplay directly while another one affects the appearance of their SimCity.”
Designer Ross Treyz says that the nuke your neighbor item was inspired by all the recent threats of nuclear warfare between countries. “There are many possibilities for this item,” he says, “You can pay a little bit of money to have a weapon to extort some Simoleons (money) from your neighbor.”
“If you’ve been attacked, maybe you feel like exacting revenge so you pay a few dollars to nuke your neighbor,” he continues, “Maybe you might want to forge a treaty between you and your neighbor, which will be a future paid DLC item, to avoid nuclear war. It brings a new level of interactivity to SimCity.”
Another item that was showcased was the ability to remove in-game ads. “One of your Sims in your SimCity might see an advertisement for Nike and then enter the store to buy a sporty Nike shirt,” Riccitiello explains, “Or maybe one of your Sims sees their friend having a nice cold Coca-Cola and decides to buy one at the Walmart.”
“While we feel these real-world locations add a new level of immersion to the city, some might not like seeing these ads in their game,” he continues, “We will allow players, for a small fee of 9.99, to remove these in-game advertisements from their SimCity. We must also note that this only applies to one SimCity on your game.”
Will Wright, creator of the SimCity series, has commented on these developments saying, “Hopefully this can make up for some of the money lost from Spore.”