In what appears to be Molyneux’s signature twisted humor, the prize for breaking open the final cube in Curiosity is a video of him dancing to “Call Me Maybe“.
In the iOS game, each player taps on the same global cube that requires 60 billion hits to open. There are stronger tools available to hit the cube at a faster rate; however, they cost actual money.
The most powerful weapon hits 100,000 times at a price of over 70,000 U.S. dollars. He argues that it is “not a money-making exercise” but “a test about the psychology of monetisation”. Many critics claim that this is not the case as he stands to make over 3 million U.S. dollars if his experiment works. Some point to the final prize as justification for their reasoning.
Most notably about the game, only one person will be allowed to see the final prize inside. Hackers who got a hold of the leaked certification files sent earlier this week have already cracked open the game and discovered the prize.
The video of Molyneux dancing to “Call Me Maybe” will not come as a shock to some as he revealed in interviews that the final prize will “show you a deep secret about [himself]” and that he “admits to liking pop music” in what appeared to be a throwaway line in one interview. One hacker has said that he “really gets into it, almost as if he has been waiting for this moment to show the world that he can dance”.
Curiosity will release later this week on iOS.
Update: The prize has since been replaced.