Ouya Team Spends 5.4M to License Bohemian Rhapsody for Commercial

In an effort to make up for their previous advertisement, Ouya CEO Julie Uhrman made the executive decision to spend 5.4 million dollars from their Kickstarter to license Bohemian Rhapsody after being inspired by the song.sometimeswishidneverbeenbornatallsaidouyaThe 1975 classic Bohemian Rhapsody by Queen, sung by the late Freddie Mercury, is one of the most cherished songs of all time. Uhrman feels that the usage of the song is a worthwhile investment into the Ouya brand. We spoke with her about the Ouya’s new direction.

“I was going through random stations on the radio when I heard this wonderful song that seemed perfect for an Ouya commercial,” explained Uhrman, “I didn’t understand most of the lyrics but one of the lines sounded like ‘Ouya, Ouya‘ and that just made my day. I don’t know if they were referencing us but it feels like they were.”

“After I learned that the song was extremely popular like Gangnam Style and Call Me Maybe, there’s no way we can make a terrible commercial this time,” continued Uhrman, “We might even re-purpose our old commercial and make it into something gamers will appreciate this time. That two-second clip of the song going ‘Ouya, Ouya’ is definitely going to make the difference and it’s definitely money well spent.”

Some Ouya backers say that this is a huge waste of Kickstarter money and that this is not going to make any difference in the long run. Uhrman vehemently disagrees.

“We haven’t done enough to quell the criticism about how we have spent our money,” said Uhrman, “I think the so-called scams that people keep bringing up are nothing more than trolls jealous of the Ouya’s success. Even if they were scams, that just proves the Ouya is popular enough for scams to even take place. Our previous commercial only cost us 300 thousand dollars and even if it was taken down, it was still worth it because now we know not to do something like that ever again.”

We also spoke with the people in charge of the Queen catalog as to why the licensing fee seemed so exorbitantly high.

“Normally we would not charge so much, but we did not want Freddie Mercury’s legacy to be tarnished by this usage of the song,” a representative told us, “The money will go to worthwhile charities so we feel that this is a fair trade.”

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2 Responses

  1. Brass Blacksmith says:

    I was certain Voyage Voyage would sound more like Ouya, Ouya, but it seems like Julie Uhrman beat me in mindful thinking and absolute pitch.
    Even if the console itself doesn’t succeed, this investment turned her into a sound design medium.

    I hope she’ll reserve “We are the Champions” until she’ll see the yearly revenue. Gangnam Style is also a viable choice since it’s about a rich neighborhood – so perhaps it’ll work like a good luck charm?

  2. Mina says:

    I fully expect that Ouya’s next 5.4 million spent will be on technology that scans thousands of songs every minute, simply looking for anything that even remotely sounds like Ouya, and proposing it as a possible candidate for a future Ouya advertisement. $3.7M later, and it also produces an extremely complicated and detailed rationale for why the lyrics of the song can be used as an Ouya advertisement.

    The results of this would possibly be amusing for a bit. Who knows.