In an effort to make up for their previous advertisement, Ouya CEO Julie Uhrman made the executive decision to spend 5.4 million dollars from their Kickstarter to license Bohemian Rhapsody after being inspired by the song.The 1975 classic Bohemian Rhapsody by Queen, sung by the late Freddie Mercury, is one of the most cherished songs of all time. Uhrman feels that the usage of the song is a worthwhile investment into the Ouya brand. We spoke with her about the Ouya’s new direction.
“I was going through random stations on the radio when I heard this wonderful song that seemed perfect for an Ouya commercial,” explained Uhrman, “I didn’t understand most of the lyrics but one of the lines sounded like ‘Ouya, Ouya‘ and that just made my day. I don’t know if they were referencing us but it feels like they were.”
“After I learned that the song was extremely popular like Gangnam Style and Call Me Maybe, there’s no way we can make a terrible commercial this time,” continued Uhrman, “We might even re-purpose our old commercial and make it into something gamers will appreciate this time. That two-second clip of the song going ‘Ouya, Ouya’ is definitely going to make the difference and it’s definitely money well spent.”
Some Ouya backers say that this is a huge waste of Kickstarter money and that this is not going to make any difference in the long run. Uhrman vehemently disagrees.
“We haven’t done enough to quell the criticism about how we have spent our money,” said Uhrman, “I think the so-called scams that people keep bringing up are nothing more than trolls jealous of the Ouya’s success. Even if they were scams, that just proves the Ouya is popular enough for scams to even take place. Our previous commercial only cost us 300 thousand dollars and even if it was taken down, it was still worth it because now we know not to do something like that ever again.”
We also spoke with the people in charge of the Queen catalog as to why the licensing fee seemed so exorbitantly high.
“Normally we would not charge so much, but we did not want Freddie Mercury’s legacy to be tarnished by this usage of the song,” a representative told us, “The money will go to worthwhile charities so we feel that this is a fair trade.”