In a controversial move, various console manufacturers and developers have begun to hammer down on gaming fans who decide to show their love of video games through body art such as tattoos.
Microsoft was the first company to start the wave of lawsuits by sending out a press release stating that “we will no longer accept this blatant breach of copyright law regarding our popular intellectual properties. We will be taking offenders to court to ensure the images are removed from their bodies via any means necessary. We also plan to charge them to the fullest extent of the law.”
The first offender in Microsoft’s sights is a young man who decided to show his love of the Halo franchise with a Master Chief tattoo. Prior to going silent after being told by lawyers to stop talking, he wrote the following on his blog:
“This whole thing is complete bullshit, I’ve been a fan of Halo since the launch of the original Xbox. I wanted to get the tattoo to commemorate how great Microsoft and Bungie were for making such an amazing game that affected my life in many positive ways. I’ve had to sell my gaming rig, which was running Windows 7 as well as my complete Xbox and Xbox 360 collection to pay for the legal bills. It was a very very large collection but now I’m glad to have gotten rid of all that filth. Well, I guess now I’m just going to wait for some goons to bust down my door with a cheese grater. After all this, I honestly wouldn’t put it past them.”
Sony joined Microsoft shortly after by suing a man with a DualShock controller tattoo. He has been silent since the lawsuit, but his forum signature on a popular Sony message board has been changed to “Sony can eat a bag of dicks.”
On the flip side, to quell outrage regarding the lawsuits, Sony has also announced that people with PlayStation Vita related body art can contact the company to be represented as advertising. Things heated up shortly after the announcement when they stated that the first person to be part of this campaign would be Casey Anthony for her ‘Bella Vita’ tattoo. Anthony caused public outrage in 2011 for receiving a not guilty verdict as part of her daughter’s murder case.
Going against their competitor’s actions, Nintendo was last out of the gate to announce their plans regarding Nintendo-related body art. Nintendo of America president Reggie Fils-Aime announced that they’ll incorporate a similar system to Sony’s PlayStation Vita plans and have already begun their campaign employing one young woman for her Legend of Zelda inspired back-piece.
When asked if Nintendo is aware that the tattoo is only visible when the woman is topless, Fils-Aime responded, “No one said that children would be seeing her. She’s been a great motivator for the Wind Waker HD team.”