With Campbell’s soon releasing a Mario edition of the classic children’s soup SpaghettiOs, Nintendo may need to rethink their marketing strategy as more gamers are excited for the pasta than the upcoming Wii U title Super Mario 3D World.The gaming world was set ablaze by the announcement of Mario and Luigi SpaghettiOs due to the soup’s retro charm that many claim Nintendo has lost over the years. This is quite evident with more gamers talking about the soup than the upcoming Super Mario 3D World for the Wii U.
“The reason gamers are more excited for SpaghettiOs is because they don’t need a Wii U anymore to enjoy the fun of Mario and Luigi,” said gaming analyst Michael Pachter, “The low cost of the can itself is one of the biggest factors as to why gamers are so eager to get their hands on this soup. I don’t know why Nintendo keeps refusing to release cheap smartphone games because this new SpaghettiOs is just proof that this low-price strategy works.”
Many video game journalists have been reviewing advance copies of the soup sent out as promotional gifts from Nintendo. It has been getting great scores across the board due to the soup’s cooking tutorials being optional and the entire package evoking an indie charm that many modern soups are unable to achieve. Furthermore, many reviewers have also said that SpaghettiOs is non-discriminatory making it safe for everyone to enjoy regardless of gender or race.
Nintendo of America president Reggie Fils-Aime has called the SpaghettiOs soup a return to the classic Nintendo that many fans have been clamoring for.
“Gamers have been waiting years for a proper sequel to the Nintendo Cereal System and now it’s finally here,” said Fils-Aime at a press conference, “Honestly, I think that this is one of the best Mario products to have been released in the last five years. Move over Mountain Dew and Doritos and say goodbye to those Angry Birds fruit snacks because we have a new king of food. His name is Mario and he’s going to kick your ass.”
There are also rumors that Nintendo’s finance team has urged CEO Satoru Iwata to pursue a different profitability strategy as the company has made more money licensing Mario to the Campbell Soup Company than from one year’s worth of Wii U sales.